Introduction to Marketing Principles

Course Overview – Introduction to Marketing Principles

Level: Explorer (Foundation)
Academy: Invictus Marketing Academy

The Introduction to Marketing Principles course is designed as a clear, engaging foundation for learners stepping into the world of marketing for the first time. Whether you’re a freelancer, start-up owner, or aspiring marketing professional, this course equips you with the knowledge and tools to understand what marketing truly is—and how to apply it in a real-world context.

Spanning five core modules, this course breaks down complex ideas into everyday language and relatable examples. From the basics of what marketing means, to understanding customer value, aligning sales with marketing, and operating ethically and sustainably—each lesson builds practical knowledge you can apply immediately.

You’ll explore:

• The role of marketing in everyday life and business success.
• The Marketing Mix (4Ps and 7Ps) and how to apply it to your own brand or business.
• How value is created, delivered, and communicated in customer-focused organisations.
• The buyer journey and how marketing and sales work hand-in-hand.
• Ethical and sustainable approaches to marketing in today’s world.

Interactive quizzes, practical worksheets, and relatable real-world case studies help bring each topic to life, making this course ideal for independent learners, side-hustlers, and early-career professionals alike.

By the end of the course, you’ll be able to:

• Speak confidently using basic marketing terminology.
• Identify effective marketing strategies in the real world.
• Apply customer-first thinking in your business or job role.
• Develop a simple, ethical marketing plan aligned to modern practices.