Introduction to Marketing Principles

EXPLORER

Introduction to Marketing Principles

Discover how real-world marketing works and gain the confidence to apply it to your business, brand, or career. No jargon. No fluff. Just practical marketing you can actually use.

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Course Overview
1.8k+ Students
3h 15m
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Learning Outcomes By the end of this course, learners will be able to:
Describe the purpose and evolution of marketing
Define and apply the core components of the marketing mix (4Ps and 7Ps)
Identify how organisations create and deliver value
Understand the relationship between marketing and sales
Apply ethical and sustainable thinking to marketing practice

Write a short and relevant headline

Use this paragraph section to get your website visitors to know you. Consider writing about you or your organization, the products or services you offer, or why you exist. Keep a consistent communication style.

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Give your list item a title

Use this short paragraph to write a supporting description of your list item. Remember to let your readers know why this list item is essential.

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Give your list item a title

Use this short paragraph to write a supporting description of your list item. Remember to let your readers know why this list item is essential.

Learn More

Give your list item a title

Use this short paragraph to write a supporting description of your list item. Remember to let your readers know why this list item is essential.

Learn More

Give your list item a title

Use this short paragraph to write a supporting description of your list item. Remember to let your readers know why this list item is essential.

Learn More

Give your list item a title

Use this short paragraph to write a supporting description of your list item. Remember to let your readers know why this list item is essential.

Learn More

Give your list item a title

Use this short paragraph to write a supporting description of your list item. Remember to let your readers know why this list item is essential.

Learn More
  • Add a single and succinct list item
  • Add a single and succinct list item
  • Add a single and succinct list item
  • Add a single and succinct list item
  • Add a single and succinct list item
  • Add a single and succinct list item

Type a short headline

Use this paragraph section to get your website visitors to know you. Write about you or your organization, the products or services you offer, or why you exist. Keep a consistent communication style. Consider using this if you need to provide more context on why you do what you do. Be engaging. Focus on delivering value to your visitors.

Testimonials are a social proof, a powerful way to inspire trust.
Customer Name
Customer Title
Testimonials are a social proof, a powerful way to inspire trust.
Customer Name
Customer Title
Testimonials are a social proof, a powerful way to inspire trust.
Customer Name
Customer Title

Add a short headline

Use this space to provide your website visitors with a brief description on what to expect before clicking on a section title.

The digital marketing diploma course consists of approximately 28-hours of course content. You have up to 24 weeks to complete the course, during which time you can access your course content wherever and whenever you want. Average completion time is between 8-10 weeks.

BThe digital marketing diploma is assessed with a two-hour exam consisting of 120 test items (including multiple choice, matching, and drag-and-drop question formats).

The exam is split into three sections. Candidates need to achieve a minimum of 60% to pass the exam. Your examination fee is included in the price but subsequent re-sits due to failed attempts will incur a fee of approximately €75 or local currency equivalent.

Enrollment dates commence from the first of every month, however, we offer instant course access to get started right away. For example, if you purchase your course on the 22nd of December 2024, your enrollment date would be January 1st 2025 or February 1st if you wish

Experience isn’t needed to enroll on this course. The objective of our digital marketing course is to help you upskill in the industry of digital marketing. This includes social media, search engine optimization, analytics, email marketing and pay-per-click.

Write a brief title

Consider using this if you need to provide more context on why you do what you do. Be engaging. Focus on delivering value to your visitors.

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Add an overline text

Write a clear and relevant header to keep your visitors engaged

Use this short paragraph to write a supporting description of your list item. Remember to let your readers know why this list item is essential.

Give your list item a title

Use this short paragraph to write a supporting description of your list item. Remember to let your readers know why this list item is essential.

Give your list item a title

Use this short paragraph to write a supporting description of your list item. Remember to let your readers know why this list item is essential.

Give your list item a title

Use this short paragraph to write a supporting description of your list item. Remember to let your readers know why this list item is essential.

Give your list item a title

Use this short paragraph to write a supporting description of your list item. Remember to let your readers know why this list item is essential.

Add a short headline

A brief headline here will add context for the section

Use this space to provide your website visitors with a brief description on what to expect before clicking on a section title.

By default, this panel is concealed and appears when the user clicks on the section title. Input relevant information about its title using paragraphs or bullet points. Accordions can enhance the user experience when utilized effectively. They allow users to choose what they want to read and disregard the rest. Accordions are often utilized for frequently asked questions (FAQs).

By default, this panel is concealed and appears when the user clicks on the section title. Input relevant information about its title using paragraphs or bullet points. Accordions can enhance the user experience when utilized effectively. They allow users to choose what they want to read and disregard the rest. Accordions are often utilized for frequently asked questions (FAQs).

By default, this panel is concealed and appears when the user clicks on the section title. Input relevant information about its title using paragraphs or bullet points. Accordions can enhance the user experience when utilized effectively. They allow users to choose what they want to read and disregard the rest. Accordions are often utilized for frequently asked questions (FAQs).

By default, this panel is concealed and appears when the user clicks on the section title. Input relevant information about its title using paragraphs or bullet points. Accordions can enhance the user experience when utilized effectively. They allow users to choose what they want to read and disregard the rest. Accordions are often utilized for frequently asked questions (FAQs).

By default, this panel is concealed and appears when the user clicks on the section title. Input relevant information about its title using paragraphs or bullet points. Accordions can enhance the user experience when utilized effectively. They allow users to choose what they want to read and disregard the rest. Accordions are often utilized for frequently asked questions (FAQs).