Why take a course with us?

Our courses are divided into three distinct levels:

At Invictus Marketing Academy, we believe in practical learning that grows with you. Whether you’re just starting out or looking to sharpen your expertise, our structured pathway helps you develop the right marketing skills at the right time.

Learn, Innovate, Lead

We offer a clear, structured marketing training designed to grow with you. From the basics to expert-level strategy, our courses help you build real skills you can use straight away.

Why join?

  • Learn at your own pace with practical, lessons.
  • Progress through levels, from beginner to expert.
  • Gain confidence, credentials, and real-world marketing know-how.

Your Journey, Your Way

The invictus Marketing Academy student roadmap

At Invictus Marketing Academy, we believe in practical learning that grows with you. Whether you’re just starting out or looking to sharpen your expertise, our structured pathway helps you develop the right marketing skills at the right time.

Explorer

Foundation Level

Who it’s for:
Individuals who are new to marketing and want to build a strong foundation. No prior knowledge or experience is required.
What you’ll learn:
The Explorer level introduces you to the core principles and language of marketing. You will gain a working understanding of key digital tools, platforms, and strategies. This level is ideal for building confidence and helping learners take their first practical steps in the field of marketing.
Key focus areas:
Fundamental marketing concepts and terminology
Introduction to digital platforms and tools
Basics of audience awareness and customer behaviour
Creating simple content and campaigns
Laying the groundwork for strategic thinking

Join ima View Explorer courses

accredited by

Our CMI course is accredited by CMIDuration

Online Instructor-led (1 days)

Online Self-paced (17 hours)exam

CMI Level 5 Award in Management and Leadership Assessment

Course Overview – Introduction to Marketing Principles

Level: Explorer (Foundation)
Academy: Invictus Marketing Academy

The Introduction to Marketing Principles course is designed as a clear, engaging foundation for learners stepping into the world of marketing for the first time. Whether you’re a freelancer, start-up owner, or aspiring marketing professional, this course equips you with the knowledge and tools to understand what marketing truly is—and how to apply it in a real-world context.

Spanning five core modules, this course breaks down complex ideas into everyday language and relatable examples. From the basics of what marketing means, to understanding customer value, aligning sales with marketing, and operating ethically and sustainably—each lesson builds practical knowledge you can apply immediately.

You’ll explore:

  • The role of marketing in everyday life and business success.
  • The Marketing Mix (4Ps and 7Ps) and how to apply it to your own brand or business.
  • How value is created, delivered, and communicated in customer-focused organisations.
  • The buyer journey and how marketing and sales work hand-in-hand.
  • Ethical and sustainable approaches to marketing in today’s world.

Interactive quizzes, practical worksheets, and relatable real-world case studies help bring each topic to life, making this course ideal for independent learners, side-hustlers, and early-career professionals alike.

By the end of the course, you’ll be able to:

  • Speak confidently using basic marketing terminology.
  • Identify effective marketing strategies in the real world.
  • Apply customer-first thinking in your business or job role.
  • Develop a simple, ethical marketing plan aligned to modern practices.
join to access course find out more

Our CMI Level 5 Award in Management and Leadership Training Course is thoughtfully structured to meet the 17 Guided Learning Hours requirement, providing delegates with 8 hours of comprehensive course material and 9 hours of interactive e-learning content.

Qualification Level: Award

Minimum Credit Value: 4

Unit 505: Forming Successful Teams (4 credits)

The below-mentioned topics will be delivered by our professional instructors in the online instructor-led training.

Module 1: Purpose and Characteristics of Successful Teams

  • Factors to Consider When Forming a Team
  • Characteristics o

Minimum Credit Value: 4

Unit 505: Forming Successful Teams (4 credits)

The below-mentioned topics will be delivered by our professional instructors in the online instructor-led training.

Module 1: Purpose and Characteristics of Successful Teams

  • Factors to Consider When Forming a Team
  • Characteristics o

Strategist

Intermediate Level

coming soon

Strategist (Intermediate Level)
Who it’s for:
Learners with some foundational marketing knowledge who are ready to expand their skill set and think more strategically.
What you’ll learn:
The Strategist level deepens your understanding of planning, targeting, and executing marketing efforts. It focuses on developing practical strategies and managing campaigns with measurable results. This level is ideal for individuals aiming to move from theory to consistent, results-driven practice.
Key focus areas:
Strategic marketing planning and execution
Audience segmentation and persona development
Cross-channel content planning and delivery
Campaign management and performance analysis
Improving outcomes through data and insight

Join ima View Strategist courses

Pioneer

ADVANCED Level

coming soon

Pioneer (Advanced Level)
Who it’s for:
Experienced marketers, professionals, or business owners seeking to refine their expertise and lead innovative marketing initiatives.
What you’ll learn:
The Pioneer level is focused on mastery, leadership, and innovation. It prepares learners to take on senior responsibilities, shape brand direction, and drive high-impact campaigns. This level also supports the development of thought leadership and long-term strategic growth in marketing.
Key focus areas:
Brand strategy and market positioning
Advanced campaign optimisation and data analysis
Innovation and trend forecasting
Leadership in marketing teams and departments
Personal branding and thought leadership

Join ima View Pioneer courses

Download the IMA Course prospectus

Curious about where a career in marketing could take you?
Our course prospectus gives you a full breakdown of the programmes we offer at the Invictus Marketing Academy (IMA) — from foundational Explorer level courses to advanced Pioneer training for experienced professionals.

Whether you’re just starting out or sharpening your strategic edge, our prospectus will help you:

  • Understand the structure of our curriculum
  • Explore course content at each level
  • Learn about our teaching approach and expert-led modules
  • Discover the benefits of studying with IMA, both online and in-person
  • Download your free copy and see how IMA can support your next steps in marketing.
Instagram
Youtube
Facebook