Our expert instructors bring real-world marketing experience, offering practical insights and hands-on learning to help you succeed.
Our expert instructors bring real-world marketing experience, offering practical insights and hands-on learning to help you succeed.
Danny Reed
Founder & Lead Instructor, Invictus Marketing Academy
Danny Reed is a Marketing Solution Architect and the founder of Invictus Marketing Academy, where he helps businesses and individuals master modern marketing strategies. With a background in digital transformation, strategic marketing, and Agile project management, he blends industry expertise with hands-on education.
As a Digital Marketing Lecturer at Teesside University and the founder of Invictus Media & Marketing, Danny has worked with businesses of all sizes, designing custom marketing systems on AWS and rebuilding marketing infrastructures. His teaching is practical, engaging, and designed for real-world success, guiding learners from foundation to expert level in marketing.
Jonny Aldridge
copywriter
Jonny has more than 15 years’ experience in corporate copywriting and public relations, working in London and the North East. He advises international clients across the STEM sectors and creative industries, from Australian tech unicorn SafetyCulture to the UK forensic science body.
Jonny studied English Literature at Cambridge University and holds a CIPR Diploma in Public Relations. He also writes fiction, is editor of the literary magazine Transporter, and publishes the Writing Stories blog on Substack.
Holly Shea
Experience Meta Media Buying Professional
Holly is a Paid Social Media Specialist with over a decade of experience helping brands scale sustainably through data-led, performance-driven advertising. With a background in both agency leadership and freelance consultancy, she blends strategic insight with hands-on campaign execution across Meta, Pinterest, and TikTok platforms.
As a Meta Certified Media Buying Professional, Holly has led high-performing teams, built out social departments from the ground up, and managed multi-platform ad campaigns for brands spanning B2C, SaaS, and B2B. Her work is rooted in transparency, ethical practices, and long-term growth—values that guide her mission to demystify paid media and empower businesses to make confident, informed marketing decisions.
Through her consultancy, Holly partners directly with established online businesses to elevate their paid social results without the traditional ‘agency lock-in.’ Whether it’s launching a full-funnel strategy or refining ad performance, she offers clarity, consistency, and a collaborative approach that builds trust and delivers results.
Edward Harper
Creative Director | Visual Storyteller
Edward Andrew Harper is a Creative Director and visual storyteller, renowned for his sharp eye for video and photography content. With a background rooted in both commercial and community-driven creativity, he blends strong technical expertise with an instinct for authentic storytelling, producing visuals that resonate deeply with audiences.
As the founder of Studio Harp, Edward has built a reputation for reliable creative leadership and collaborative problem-solving, with a unique ability to translate complex ideas into clear, compelling video and photographic narratives. His work spans a wide array of industries, showcasing a versatile approach to visual communication that ensures each project speaks directly to its intended audience.
Based in the North East, Edward is also an active part of the region’s creative community, supporting fellow freelancers and contributing to discussions surrounding visual culture and storytelling.