Tester Podcast intro

In today’s connected world, digital marketing is no longer optional — it’s fundamental. Whether you’re selling handmade crafts or scaling a global SaaS platform, digital channels provide the reach, targeting, and measurability that traditional marketing alone can’t deliver. But while the term digital marketing gets thrown around constantly, it’s often misunderstood. Many see it as…

Every year, a new channel arrives promising to replace email. But despite the hype, email marketing remains one of the most effective — and cost-efficient — ways to connect with your audience. Why? Because unlike social platforms, email is a channel you own. There are no unpredictable algorithms, no rent to pay on someone else’s…

Not every customer is ready to buy the first time they see your brand. Most people need time — time to notice you, time to trust you, time to see how you fit into their world. That’s where the customer journey comes in. It maps out the stages someone typically moves through before, during, and…